Guest Blog - Laura Brown

In times of uncertainty and ambiguity, employees look at their leaders for guidance and reassurance. They want to know that their leaders are in control and are capable of charting the way to a brighter future.

They also want to know that their personal contribution is appreciated and valued, and they want to feel that they are part of the plan.

Don’t forget about your people in the thick of the battle. They are watching your every move and listening to everything you say. Your actions and your words will either build lasting trust or undermine your credibility for a long time to come.

Live the company values, bring your people in the fold, and build trust through effective communication. How you handle yourself through difficult times will define you in the eyes of your organization.

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