Putting that stake in the ground

When you have a big objective, a mission to accomplish, there are all kinds of ways to motivate the organization. But nothing beats putting the goal out there in a way that it just can't be taken back.

It's about commitment.

When John F. Kennedy said that man would be on the moon by the end of the decade, he put a stake in the ground. There was no taking it back.

What are your stakes in the ground?

Which of your objectives are so critical, that you are willing to put all of you out there in announcing your intention, your goal, your mission?

Stakes in the ground can't be pulled out. These objectives can't change after a year. These are fundamental, foundational goals that define your business success.

Know them. Boldly announce them, so there is no turning back.

Put your stake in the ground.