The Ask

The Ask

So often we come up with the idea, we develop the solution, we prepare to present it, to sell it.

We walk into the meeting with the customer, or the investor, or the board member … and we present, we sell with energy and vigor.  We are hungry to walk out of that meeting with our objective.

But we don’t ask.  We don’t close.  We sort of ask; we dance around it; we tell ourselves that this is the first of a few meetings, that we can’t rush it.

Make the ask. If you don’t ask, if you are not extremely clear on what you want out of the relationship, then don’t kick yourself if you fall short.

Of course timing matters.  Of course you have to read the situation. But don’t fall short.

Go for it.  Make the ask.

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