Good to be biggest, to be the first?

Often we strive to be number one. To have the biggest market share.  But often that share comes at a price.  Customers may give you the largest share of their business, but will likely want the best rates in return. Or they may ask you to take pieces of business that are not so attractive (bundling the good with the bad).

In other words, scale is often not the friend of managing your yield. Many times, being number two is a comfortable place to be. You tend to have more latitude as to which business you would like from a customer, to manage your margins.

As the saying goes, "The first mouse is remembered. The second mouse gets the cheese."