From oil rigs to mayonnaise
When I am advising my clients, one of the areas that we spend time on is Focus, the importance of defining the “Sandbox” that the company will play in … and then focusing and staying within that sandbox!
It is easier said than done. It means understanding the difference between tactically focusing on priorities to achieve goals and knowing when to change your strategy. It means saying no to good opportunities
Staying in the sandbox does not mean that your products don’t evolve. It does not mean that you don’t flex with the customers needs.
One of my clients, Mathew Wensing, is the CEO of an amazing early-stage company called Riskpulse. Riskpulse is in the business of allowing companies to manage their risk through assigning risk levers and alerts for their assets within the Logistics supply chain. With breakthrough mapping and presentment capabilities, clients are able to get systemic and very focused views of daily risk profiles that could impacting the integrity of their assets.
Even as an early stage company that is evolving its product line, Riskpulse knows its sandbox – helping clients protect their assets through event related risk alerts embedded in their supply chain systems.
One of the sectors that Riskpulse first started to address was supporting the offshore oil rig industry. Their involvement with delivering risk alerts for vessels in that sector, led to a broader look at the logistics industry. We began to explore the applications in international supply chain and soon our scope broadened to assigning risk parameters to land-based transportation - trucking.
Our focus was still the same. Our sandbox was the same. But the sectors of opportunity within the sandbox became more defined. Some sectors got thrown out of the sandbox as we honed in on the markets best served with the product.
Riskpulse began to work with a client whose beverages spoiled in extreme weather conditions when trucked across the country . . . Perishables became an area of focus. Engagement with this client led to introductions to adjacent vendors in this same space.
Mayonnaise has the same problem of potential spoilage. And so, Riskpulse begins to look at perishables as a defined opportunity.
All in the same sandbox, exploring the markets to be served, through continued focus on the product and the customer.
From oil rigs to mayonnaise.
It is easier said than done. It means understanding the difference between tactically focusing on priorities to achieve goals and knowing when to change your strategy. It means saying no to good opportunities
Staying in the sandbox does not mean that your products don’t evolve. It does not mean that you don’t flex with the customers needs.
One of my clients, Mathew Wensing, is the CEO of an amazing early-stage company called Riskpulse. Riskpulse is in the business of allowing companies to manage their risk through assigning risk levers and alerts for their assets within the Logistics supply chain. With breakthrough mapping and presentment capabilities, clients are able to get systemic and very focused views of daily risk profiles that could impacting the integrity of their assets.
Even as an early stage company that is evolving its product line, Riskpulse knows its sandbox – helping clients protect their assets through event related risk alerts embedded in their supply chain systems.
One of the sectors that Riskpulse first started to address was supporting the offshore oil rig industry. Their involvement with delivering risk alerts for vessels in that sector, led to a broader look at the logistics industry. We began to explore the applications in international supply chain and soon our scope broadened to assigning risk parameters to land-based transportation - trucking.
Our focus was still the same. Our sandbox was the same. But the sectors of opportunity within the sandbox became more defined. Some sectors got thrown out of the sandbox as we honed in on the markets best served with the product.
Riskpulse began to work with a client whose beverages spoiled in extreme weather conditions when trucked across the country . . . Perishables became an area of focus. Engagement with this client led to introductions to adjacent vendors in this same space.
Mayonnaise has the same problem of potential spoilage. And so, Riskpulse begins to look at perishables as a defined opportunity.
All in the same sandbox, exploring the markets to be served, through continued focus on the product and the customer.
From oil rigs to mayonnaise.
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